Finding the way forward together.

We understand the long journey between a world-changing idea and changing the world. Here are some stories of PVG partnering with enterprises to get there faster.


Dvele builds ultra-efficient, self-powered modular homes. When Dvele met PVG, it was looking to scale its business. We developed a custom model evaluating every U.S. metro area by estimated demand for a Dvele home. We used that to help drive company decisions on the siting of its next manufacturing facility and the evolution of their product strategy to serve a wider base of their target customer market. All of this informed the creation of investor-ready materials to support the company’s latest fundraise.  


Mosaic is a top lender for residential solar. Mosaic hired PVG to assess the home electrification market for which we developed multiple strategic scenarios for how Mosaic could best drive electrification across 30 U.S. markets. That work resulted in the development of potential financial products, tools and go-to-market strategies to improve the customer and contractor experience.

University of Pittsburgh

PVG evaluated the scalability of a pilot program to ameliorate alumni student debt burdens, eventually co-designing a more scalable product that combines post-graduate financial aid with existing income-driven repayment plans. The program will deliver targeted debt payment protection alongside financial wellness content to recent graduates.


PVG crafted a new market expansion roadmap based on customer savings, building stock, household demographics, and multiple solar market features. We previously helped the company deeply understand and position unit profitability, paving the way for a successful $60mm Series D raise and subsequent $100mm preferred equity raise.


Mill eliminates methane emissions by keeping food waste out of landfills. PVG rebuilt the company’s core FP&A model into an investor-ready external model, driving a major fundraise and serving as the basis for the company’s budget and related KPIs. PVG helped drive decision-making on the company’s business and operating model, including its reverse logistics operations, future device generations, go-to-market partnership frameworks, subscription terms and pricing. 

Rewiring America

PVG incubated Rewiring America into the leading voice and national authority on electrification, taking it from concept to a scaled organization in three years. Rewiring is now a team of more than 70 full-time employees, and PVG supports full-time staff on major strategic initiatives, developing greenfield efforts to unlock billions of dollars in capital and strategic finance operations including budget planning, growth strategy and fundraising support.

Client Testimonials

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“Purpose Venture Group provided industry insights and support that guided Elevate in building out a new business line to decarbonize affordable housing. They are smart, mission-driven and nimble, helping us pivot and scale as the world changed around us.”

Anne Evens

CEO — Elevate
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“We had a great experience working with Purpose Venture Group on how we could strategically refine our go-to-market and expand the customer base for our community solar product in specific states. PVG was able to add leverage to our already busy team, bring new insights, and help us see new opportunities across a broader surface area. They are also just nice to work with and provided trusted counsel.”

Kate Henningsen

COO — Arcadia
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“Having worked with Ari for several years as a colleague at a clean energy company, and also with the talented team at PVG, they have become a go-to partner to help develop solutions for problems that are both complex and complicated. These types of problems emerge more frequently when dealing with consequential issues like clean energy transition. Stakeholders need to be identified, incentives aligned, and new products developed to facilitate market adoption. All of this must happen in a strategically coordinated way, often by connecting previously disconnected parts of the market, to achieve self-sustaining commercial solutions. If this describes the kind of challenge you are facing, I highly recommend you talk with the team at PVG.”

Patrick Moore

CEO — Mosaic
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“Tony always brought thoughtful and considerate questions to the table as a Trove board member. In particular, he was a go to person for guidance and advice on financing, complex strategic partnerships and management transitions.”

Andy Ruben

Founder and Executive Chairman — Trove
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“The value gained from the work with PVG, I believe, is going to be priceless in the long run.”

Kurt Goodjohn

CEO — Dvele
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“PVG is a special kind of firm. The team is brilliant but down-to-earth. The scale is boutique but the expertise is broad. The approach is pragmatic and commercial but the engagement is anchored in shared values. For PosiGen, partnering with PVG has helped us clarify our core narratives, secure funding, and plot expansion strategy. Over the course of the last few years, we have turned to PVG multiple times for support in solving enterprise-level challenges and charting our growth trajectory. We look forward to continuing to work together as PosiGen takes our footprint national, bringing the benefits of solar and energy efficiency to previously excluded communities across the country!”

Ben Healey

CCO — PosiGen
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“As the CEO of Avail, I worked closely with the PVG team as they developed a new approach for using our technology platform's data and audience. One of the tangible results of our engagement was an ongoing partnership between Avail and Urban Institute that has increased awareness for our product and improved how the rental market functions. I was constantly impressed with the team's big-picture thinking and also their bias for action, and would recommend them to anyone who's looking to truly make an impact in the world.”

Ryan Coon

CEO — Avail
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“PVG is unique in terms of real startup operational expertise and genuine focus on impact. For a startup like Savi, PVG is a perfect strategic thought partner and has the relationships and background to help us successfully implement that vision.”

Aaron Smith

Co-founder — Savi